Peter Fisk is a global business thought leader on growth and innovation, customers and marketing.
He is a bestselling author, expert consultant and keynote speaker, helping business leaders to develop innovative strategies for business and brands. Having trained as a nuclear physicist he went on to work with brands from Coca Cola to RedBull, Virgin to Vodafone; is a professor at IE Business School; runs his own innovation company, GeniusWorks; and features on the Thinkers 50 radar of best business thinkers.
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