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Nilofer Merchant at Odense’s Week of Health and Innovation 2016

A Silicon Valley Giant Visits Odense

On October 4 Nilofer Merchant, a Thinkers50 top-ranked Thinker and winner of the 2013 Future Thinker Award, was keynote speaker at the Week of Health and Innovation 2016 in Odense, Denmark.

Based in Silicon Valley Nilofer Merchant has personally launched more than 100 products and has worked with some of the largest companies in the world. Her keynote speech focused on how businesses can navigate the social era.

Many companies today, Merchant argued, still operate within the traditional business and management strategy. In the new social era the power lies in communities, in collaboration and co-creation, and companies thriving today are companies operating by the new set of rules according to Merchant. She believes companies can only be truly successful if ‘social’ affects all parts of the business model: the way an organization creates, delivers, and captures value.

The Nilofer Merchant keynote was an event created
in collaboration between Thinkers50 and the City of Odense.