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EBF 2018 Speaker: Alex Osterwalder

Inventor, Business Model Canvas; Co-founder strategyzer.com; world’s #7 business thinker, author, Business Model Generation

Alex Osterwalder and his academic partner Yves Pigneur are the authors of Value Proposition Design: How to Create Products and Services Customers Want (2014) and Business Model Generation: A Handbook for Visionaries, Gamechangers and Challengers (self-published, 2010). Business Model Generationis based on a tool called the Business Model Canvas. The book’s contents were co-created by 470 Business Model Canvas practitioners from 45 countries, and features a highly visual, four-colour design that explains a range of strategic ideas and tools.