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EBF 2018 Speaker: Alexandra Christina

The Danish countess, author of The Sincerity Edge

Recognizing their role as “corporate citizens,” companies are seeking guidance on how to be true to their missions, principled in practice, and well regarded for their contributions to society. As this book reveals, the key lies in sincerity―the sum of values like authenticity, integrity, and trust. Countess Alexandra (née Manley) is the first wife of Prince Joachim of Denmark,  the younger son of Queen Margrethe II. She grew up in Hong Kong with British and Chinese parents, and was married from 1995 to 2005. In her new book, tracing inspirational tales and scandals alike, she shows how leaders can head up companies that more reliably make good decisions and conduct themselves in a trustworthy manner. She concludes with twelve concrete actions that businesses can take to cultivate “the sincerity edge.”

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