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Thinkers50 Europe

A new breed of partnership – between the Thinkers50, built on the very best management ideas, and Odense, Denmark, a city at the forefront of business knowledge and innovation.

The City of Odense is rethinking itself from a city based on traditional industry to a city based on technology and knowledge. Thinkers50 Europe connects the city with the very business in management thinking. Thinkers50 Europe will bring some of the world’s leading business thinkers to Odense with regular events. It will also serve as a center for the development of new business insights. Thinkers50 research will look at best practice within the Odense region, one of the world’s foremost clusters of knowledge in the field of robotics.

Thinkers50 Europe is a long-term commitment from the city of Odense and represents the first partnership of its kind for the city and Thinkers50.


Thinkers50 Founders
Stuart Crainer & Des Dearlove

Ideas: The Only Route to Growth
read more

Peter Rahbaek Juel

Odense Mayor
Peter Rahbæk Juel

Growth with Ideas
read more


Odense, Denmark

“A city which champions the latest management ideas is unique and groundbreaking. Thinkers50 Europe might well re-invent how we create and access business knowledge.”

Amy C Edmondson

Novartis Professor of Leadership and Management, Harvard Business School, author of Building the Future: Big Teaming for Audacious Innovation and Teaming: How organizations learn, innovate and compete in the knowledge economy.

“Ideas are the driving force of change, improvement and strategy. Thinkers50 Europe will without any doubt play an important role in how to shape what will come to define the future.”

Martin Lindstrom

Author of Buyology and Small Data.

“At a time when a decent lifestyle seems beyond the aspirations of many, the Danish city of Odense is having none of it. With long-term thinking, integrated plans for infrastructure and development and long-term leadership, Odense has made quality of life the centerpiece of its development philosophy. Next up, a move to becoming a hub for innovation, which is already paying off in its leading position in the robotics industry – just in time for the Internet of Things. Keep an eye on developments from this surprising, intriguing place.”

Rita McGrath

Professor, Columbia Business School, author The End of Competitive Advantage.

“This is exciting. Ideas need to be at the top of the business agenda. Thinkers50 Europe can help achieve just that.”

Don Tapscott

CEO, The Tapscott Group Inc.; Fellow, Martin Prosperity Institute; and co-author of Blockchain Revolution: How The Technology Behind Bitcoin Is Changing Money, Business And The World.

“Odense, Denmark. Haven’t heard of it? You will. With Thinkers50 Europe now headquartered there, it’s about to become the Davos of business ideas.”

Whitney Johnson

Author of Disrupt Yourself.

“What Got You Here Won’t Get You There is not only a book title and a concept that applies to leaders, it also applies to cities, nations and regions. Odense is, in many ways, creating the city of the future. It is in the process of transforming from a great city today into an even greater city tomorrow. A dynamic future depends upon the flow of creative, new ideas. Thinkers50 Europe will be a source of thought leadership that can help shape the future of the city and the region. I believe that Thinkers50 Europe will be a huge success. I am looking forward to being both a contributor and learner in this exciting process.”

Marshall Goldsmith

Author of What Got You Here Won’t Get You There, winner of the Thinkers50 Leadership award 2015.